It’s easy to lose your creative flow, especially when you work in an industry that requires you to have dozens of ideas per day. Here are a few tricks I like to use to keep myself from working on terrible ideas.
Read MoreThis is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?
Read MoreA person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.
Read MoreOne of the most difficult tasks you will have in your advertising campaign is getting a handle on how you speak to your audience.
Read MoreYou pick up your cell phone. Thumb around for 10 seconds and put it down. You go back to what you were doing. A minute or two passes by. As if by magic, you realize your cell phone is back in your hand.
Read MoreMusicians are great at standing out. They have to be. So many competitors are waiting to steal the spotlight from them. How do they keep it?
Read MoreLast week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.
Read MoreThis is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.
Read MoreQue faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.
Read MoreWant to ensure a smooth year with your new advertising campaign? It can be extremely stressful if you don’t know what you’re getting into. Here’s a guideline of things that will catch you by surprise if you weren’t prepared by a professional.
Read MoreI love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.
Read MoreI always want to push you to make commercials that stand out. But, there are some things that you just … can’t … say!! I won’t go into the full depth of the legalities because they are extremely convoluted. This is just a short guide to show you what to avoid in Canada.
Read MoreRadio is difficult to track. It’s one of the few weaknesses that come with the medium. The good thing is, the trackability of radio does not hamper the effectiveness of radio. Radio is often a leap of faith. But, if it’s respected it works.
Read MoreDon’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.
Read MoreLast week I paid $75 for a six pack of beer. Keep in mind, I’m a complete cheapskate. So, what could possibly convince someone like me to spend a ridiculous amount of money on something like this? Well, It’s all in the story.
Read More30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.
Read MoreEvery business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.
Read MoreThere are two conflicting opinions that I hear from clients on a weekly basis.
Read MoreTestimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.
Read MoreI believe that absolutely any radio commercial will work. I don’t care how bad it is. I don’t care how clichéd it is. It can be voiced by someone with no vocal skill. It can be irritating. It will work for you. IF….
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