Posts in Storytelling
5 Ambitious Ideas that are scarier than anything you’re planning.

Whatever your “big” is, I want to encourage you to take the leap.

Read More
Advertising, Crazy Ideas, Radio, StorytellingMcGalioads, advertising, ambition, ambitious ventures, ben and jerry, brainstorm, brand, branding, budget, commercial, commercials, creative, creativity, demographic, google, ideas, inspiration, marketing, media, promotion, radio, red bull, red bull stratos, spots, startups, ventures, virgin, virgin galactic, xfl
Dead toes, Singing Dingoes, and a Skydive from Space

I was in a client meeting with a pub last week. We were trying to discover what made them special when something really unfortunate happened. After many questions we discovered that nothing set them apart from their competition. That’s not really all that weird. The only time it becomes an issue is when the business refuses to create something new.

Read More
Branding, Crazy Ideas, Radio, StorytellingMcGalioads, advertising, audio, bar, bar ad, brand, branding, dingo, effective, example, examples, information, marketing, medium, pub, radio, radio advertising, restaurant, restaurant ad, sales, sample, samples, sour toe, stock exchange, stories, storytelling, tradition, yukon