The point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.

Advertising, Branding, Demographic, Print, Radio, Sale, TVMcGalioMarch 13, 2013ads, advertising, be heard, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, ideas, ignorable, ignore, information, marketing, media, medium, message, promotion, radio, radio advertising, sales, script, spots, stand out, white noise

Horizontal Schedules

Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.

Advertising, Branding, Budget, Demographic, RadioMcGalioFebruary 20, 2013ads, advertising, audio, brand, branding, budget, budgeting, business, cheap advertising, cheap radio, commercial, commercials, demographic, demos, effective, enhance, example, examples, horizontal schedule, inexpensive advertising, internet, marketing, media, medium, overnights, radio, radio advertising, sales, sample

When Will My Ads Work?

Good for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.

Lessons from Peter Frampton

Musicians are great at standing out. They have to be. So many competitors are waiting to steal the spotlight from them. How do they keep it?

Advertising, Branding, Demographic, RadioMcGalioSeptember 19, 2012adaptability, adaptation, ads, advertisements, advertising, bennett, branding, business, commercials, concert, demos, evolution, frampton, frampton comes alive, live, madonna, marketing, music, musicians, peter frampton, radio, rebranding, rock, rock and roll, sales, tony bennett

Advertising – Where Do I Begin?

This is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.

Crazy Advertising Idea - Languages

Que faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.

Advertising, Branding, Crazy Ideas, Demographic, RadioMcGalioAugust 29, 2012ads, advertising, advertising advice, advertising ideas, audio, brand, commercial, commercials, demographic, ethnic, example, examples, humanize, information, language, marketing, radio, sales, translate, translation, usp

Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

Advertising, Branding, Budget, Demographic, Outdoor, Radio, Social Media, TV, Web ApplicationsMcGalioJuly 25, 2012ads, advertising, audio, billboard, billboards, brand, branding, budget, budgeting, commercial, commercials, facebook, information, internet, marketing, media, medium, online, out of home, out of home marketing, outdoor, pinterest, radio, sales, social media, television, tv, twitter

4 Ways Bravery Will Bring Advertising Success

Every business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.

Advertising, Branding, Demographic, RadioMcGalioJuly 4, 2012ads, advertising, brand, branding, brave, bravery, budget, budgeting, commercial, commercials, declining business, dollars, effective, enhance, fear, marketing, money, radio, script, spots, usp, web

Using Facebook, Twitter & Pinterest with Radio

We all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.

Advertising, Branding, Demographic, Radio, Social Media, Web ApplicationsMcGalioApril 11, 2012ads, advertising, brand, branding, commercial, commercials, example, examples, facebook, internet, marketing, online, pinterest, radio, sales, sample, social media, twitter, web, website, websites

Kill The Cliches

I can’t stand clichés. They’re the product of lazy writing or products with little benefit. If you find a script full of them, you need a new writer, a better product, or both. There’s one particular cliché I want to talk about.

Advertising, Branding, Budget, Demographic, RadioMcGalioMarch 14, 2012ads, advertising, brand, branding, cliches, commercial, commercials, marketing, out of the box, radio, sales

When to Buy Advertising

Getting a great message made for your business is the most important part of advertising. Without a good message, you can’t have a very good campaign. But, when you should run your ads?

Advertising, Branding, Budget, Demographic, RadioMcGalioMarch 7, 2012ads, advertising, buy, car commercial, choose, commercial, commercials, flight, marketing, purchase cycle, radio, sales, time, timing, when

Beer For Women

There’s a lot of opportunity out there for companies that are willing to market their products to non-traditional segments of the population.

Advertising, Branding, Demographic, RadioMcGalioNovember 9, 2011ads, advertising, brand, branding, car commercial, commercial, commercials, demographic, radio, rebranding, salesComment

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