“Spin” gets a bad reputation. Spin-doctoring tends to be seen as the domain of only villains or the incredibly rare “3 hit wonder.”
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Honest question. Do we talk about ourselves too much in advertising?
Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.
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A friend of mine last week included me on a very flattering/insulting post on Facebook. Most people would have been somewhat offended. I wore it as a badge of honour. He compared me to a crazy person from an asylum.
Read MoreI was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!
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What additional value do you add to your service or product? I had a big laugh when I saw the above picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one. It really is a brilliant marketing ploy.
Read MoreWhatever your “big” is, I want to encourage you to take the leap.
Read MoreI was in a client meeting with a pub last week. We were trying to discover what made them special when something really unfortunate happened. After many questions we discovered that nothing set them apart from their competition. That’s not really all that weird. The only time it becomes an issue is when the business refuses to create something new.
Read MoreOne of the most difficult tasks you will have in your advertising campaign is getting a handle on how you speak to your audience.
Read MoreQue faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.
Read MoreRadio is difficult to track. It’s one of the few weaknesses that come with the medium. The good thing is, the trackability of radio does not hamper the effectiveness of radio. Radio is often a leap of faith. But, if it’s respected it works.
Read MoreLast week I paid $75 for a six pack of beer. Keep in mind, I’m a complete cheapskate. So, what could possibly convince someone like me to spend a ridiculous amount of money on something like this? Well, It’s all in the story.
Read MoreThe more ads I write, the more I realize that there may not be a need for contact information these days.
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Forgive me for the possibly gross title of this post. I couldn’t help myself. I want to base this topic around a great analogy that describes one of the biggest problems with most radio commercials.
Read MoreThe allure of texting is the ease. It’s preferable to type out quick messages instead of having long conversations. It works with people you know and love. It works even better with people you don’t know or love.
Read MoreI saw a billboard on the way into the office today. McDonalds is offering their soft drinks for $1 all summer again; any size, any time. I think they’ve used this promotion for at least the last three years. It’s a great idea designed to create traffic based on a simple deal.
Read MoreThe goal of any advertising campaign is to get more customers, more traffic, or more attention. Unfortunately, advertising is very expensive, and sometimes doesn’t quite fit into the plans for many business owners.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreComplaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read MoreYou may think that this is WRONG WRONG WRONG! But, that might be what makes it oh sooooo right! This ad takes a giant leap out of the box.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
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